Research types

According to specific content

  • Research of the market and its segments (in particular media, information and communication technology, on-line business and other areas)
  • Research of efficiency of communication concept (all types of advertisement)
  • Research and evaluation of audio-visual media content (e.g. video, television programs etc.)
  • Evaluation of Internet websites (in combination with project Netmonitor, Internet products and our research tools)
  • Media research (measuring television audience/Internet traffic/traffic on websites, media-related behavior,…)
  • Consumer research (consumer behavior, consumer preferences)
  • Brand research (brand awareness, penetration, purchase, satisfaction with products etc.)
  • Lifestyle survey

According to the sample

  • Business to Business (B2B) – company/organization, all target groups of firms (stakeholders), e.g. customers, users, providers, partners, employees, journalists and other groups
  • Characteristics of the population (any target group)
  • Sample selection (quota, random stratified, random,…)
  • Geography of the sample – Czech and Slovak Republics

According to periodicity

  • One-shot (ADHOC)
  • Continuous (tracking)

According to the scope of services

  • From data in SPSS, through presentations, tables and graphs, short summaries, comments and recommendations, original visualization and graphics, to personal presentations, including audiovisual content and subsequent consulting
  • Speed of processing – standard, express (in preparation), super express – questionnaire/polling (in preparation)

Quantitative research

  • Personal interviews (F2F – PAPI, IDI) – we have large and qualified team of interviewers for the CR
  • On-line research (CAWI)
  • Panel surveys (NetPanel®)
  • Telephone interviews (CATI)
  • Omnibus surveys
  • Questionnaires

Qualitative research

  • Group discussions (also online)
  • Expert interview
  • In-depth interview
  • E-mail surveys
  • On-line blog (in preparation)
  • Video research (in preparation)
  • Ethnographic research (in preparation)

Other servis

  • Marketing studies
  • Secondary research (“Desk Research”)
  • Hybrid and combined research – combination of quantitative and qualitative methods
  • Complex monitoring of advertisement in all media
  • Special, highly qualified services in the area of data analysis – Quantitative Sonsulting
  • Research created by users (submitters) – online application for simple research projects and surveys - Axis