Qualitative on-line research

Basic facts

We offer on-line group and in-depth individual interviews, which we supervise using on-line application of our contractual partner Gemius SA. Recruitment of participants always includes telephone or personal interview, participants are selected according to their socio-demographic and lifestyle characteristics, possibly also according to other pre-defined criteria.

Parameters

On-line storage, transcript immediately after the interview
Public communication between participants
Public and private communication between a participant and supervisor
On-line private communication of representatives of the client with the supervisor
Upload of multimedia, computer-aided use of projective methods
Computer-aided monitoring of the activities of participants
Usually 6-8 participants in one group, 2-4 groups in one research project
Usually household environment and own PC of the participants (mental comfort)
Openness and honesty of participants supported by anonymity
Quick results, larger contents and low price

Offered products

Gemius/MEDIARESEARCH on-line FGI = on-line group interview carried out via web application
Gemius/MEDIARESEARCH on-line IDI = on-line in-depth individual interview carried out via web application

Products / Services