Radio measurement

Basic facts

We offer building and running a system for electronic measurement of radio audience in general, but also measurement of radio audience of selected socio-demographic groups of listeners and analysis of their behavior. We have our own technology, complex system and know-how for realization of this type of research. We also have an experienced team consisting of experts in the areas of statistics, sociology, measuring technology and IT. In 2007, as a part of the project of electronic measurement of TV audience 2007 – 2012 in the Czech Republic, we also carried out Pilot Project for this technology, which included television and radio stations.

Our technologies

We develop measuring technology for measurement of electronic media (in particular radio and television) in cooperation with Elvia. We have technology for measuring household TV/radio audience, as well as mobile technology for measuring individual TV/radio audience. The first generation of mobile measuring technology - Remark was developed by 2007. Its successor became SimAir, which is technically and methodically more advanced technology.