Internet audience measurement
We offer a wide range of products for the analysis of Internet traffic and socio-demography of visitors of Internet websites (measuring traffic, analysis of the behavior of visitors and their socio-demographic profile), for administration and advertisement on the websites and also analysis of efficiency of Internet campaigns (direct effect, impact on the website, brand, etc.). We use technology from polish firm GEMIUS S.A. specialized in Internet research, mainly in Central and Eastern Europe. We are a business partner of Gemius S.A. for the Czech and Slovak Republics. Using this technology we monitor traffic and socio-demographic profile of visitors in the CR (NetMonitor) and in the SR (AIMmonitor).
In 2007 we extended our Internet research also into the area of advertisement expenses monitoring, which is carried out in the Czech Republic under the name AdMonitoring.