Monitoring advertising investments
- Complex monitoring advertising investments started in August 2008.
- Monitoring is carried out by Admosphere, s.r.o. – subsidiary of MEDIARESEARCH, a.s.
- Monitored media types are: Internet (AdMonitoring is being carried out by MEDIARESEARCH for SPIR from 2007), television, periodic press, radio and out-of-home media
- Monitoring includes:
- Monitoring advertising investments – who were the customers, what brands did they communicate, how did they communicate them – formats, placement; how much did they pay according to pricelist.
- Archive “kreativy” (advertisement creative objects).
- Analyses and selection of data with added value, expertise.
- Monitoring is carried out in accordance with modern product categorization based on standard segmentation of economic activities NACE EU/CZ.