News

Telephone companies on the Czech market have advertised less than in 2010. Advertising in the largest price-list amount bought Telefónica Czech Republic. Mediamix of telephone companies have not changed year on year, the operators advertise across the entire spectrum of media. The data come from the monitoring of advertising investments by Admosphere.

Internet servers participating in the project NetMonitor were visited by 5.89 million users in the CR in September. Users displayed 6.7 billion web sites. Czech Internet audience from August to September stagnated and measured data for September 2011 are the lowest in the past 5 years.

In September 2011, more than 400 million CZK in price-list prices have been invested into the online display advertising. Month-on-month increase in investments from August to September was of 129.5 million CZK (47.7%). The leader is Tchibo, that purchased Internet advertising in the amount of 12.7 million CZK. The data come from the project AdMonitoring, which MEDIARESEARCH carries out for the Association of Internet Advertising.

Executive Board of SPIR on its meeting on Monday 10th October 2011 changed its original opinion and decided that project NetMonitor for years 2012-2014 will be carried out by the company Gemius in cooperation with MEDIARESEARCH.

The gross advertising investments into the promotion of Last Minute and First Minute holidays in summer period grew from CZK 48.8 million to CZK 96.093 million this year, according to the advertising investments monitoring by the company Admosphere. Print and Internet are the popular media types.

Czechs are more and more interested in e-shopping. Although big amounts of money go into the electronic shops, noticeable share on this growth shows also shopping on discount servers. The most popular goods on the Internet are computers and clothes. Buying of sports items, cosmetics and chemist´s articles also increased. People appreciate the possibility to pay personally on collection in regular shop. Online payments by card are used more often. But cash on delivery and bank transfers are still predominating. Services of e-commerce are on a high level – majority of customers is satisfied with e-shopping. This information comes from the research study E-commerce of MEDIARESEARCH (1119 respondents, 15+) carried out on on-line NetPanel.

In August 2011, 5.85 millions of Czech users visited Internet servers participating in the project NetMonitor and displayed 6.9 billion of web-sites. The number of displayed web-sites grew up by 5.8% compared with July 2011, which is typical for the seasonal decrease in the Internet traffic. Internet is waking up again after the summer decline. Especially web-sites focused on football and on shares had high attendance.

The producers and sellers of non-alcoholic drinks, mineral and other waters bought advertising in amount of more than one quarter billion CZK in May. The leader in the period from May to August 2011 was Coca-Cola, according to the monitoring of investments by the company Admosphere. In the segment of beer, Plzeňský Prazdroj invested the most in the same period. Admosphere monitors investments in the advertising according to the price-list prices.

Internet servers participating in the project NetMonitor were visited by 5,89 million users in the CR in November. Users spent in average 26 hours and 43 minutes surfing. Despite unimportant decline of Internet population grew number of displayed pages and average time spent on the Internet.

Loss or stealth of company notebook means in average a loss of 216 thousand CZK. See the results of research of comapnies Mediaresearch and Intel, that show the extent of damage related with a loss of notebooks and data and attitude of Czech companies towards this issue.