News

4th of June, Prague – MEDIARESEARCH, Czech provider of television audience measurement, launches a new website www.peoplemeter.eu, to provide information about the principles of peoplemeter research. Facts explained in the guide are based on the high standard and quality of the Czech TAM project, which MEDIARESEARCH provides for the JIC Association of Television Organizations (ATO). The website was created to celebrate the 16th anniversary of the single currency TAM measurement under the auspices of the Association of Television Organizations.

Admosphere, the leading Czech company for advertising monitoring continues to expand its services. From the January 2013 this subsidiary of the provider of Official Czech Peoplemeter Project will provide data for regional radio campaigns as well.

18. 3. 2013 – Prague - Today, the World Association of Market Research and Public Opinion ESOMAR holds the Research Forum for The Central and Eastern Europe region, in Prague. The program includes a wide range of innovative research methodologies, business case- studies and regional/country findings useful for researchers and research clients to explore and utilise for business opportunities.

MEDIARESEARCH has joined the Czech National Panel and is a founding member a parallel project in Slovakia. This makes the Czech National Panel, with the current number of 60,000 respondents, one of the largest Czech online panels, offering a sufficient number of respondents to cover the vast majority of inquiries. The Slovak National Panel includes 25,000 respondents and is still growing. The merger of the MEDIARESEARCH online panels with the Czech and Slovak National panels was completed in December 2012.

The First of January 2013 will mark the historic opening day of the fourth peoplemeter project of electronic measurement of television audience in the Czech Republic. The provider is, for the third time for the period from 2013 to 2017, the research agency MEDIARESEARCH. Audience data are supplied to all national television stations and communications agencies. The client for the measurement data, as before, is the Association of Television Organizations whose aim, from the outset, has been to ensure research results from a single source for the Czech market, the single currency of peoplemeter measurement.

Czech research agency MEDIARESEARCH presented its television audience measurement project in Bulgaria on Wednesday, December 13 in Sofia. MEDIARESEARCH acquainted the professionals with its measuring technology, the platform SimMetry ™, with the methodology and the individual stages of building a TV panel in Bulgaria.

The value of advertising space in the first quarter of 2012 is by almost two per cent lower than last year. TV and Internet both grew. Other media types decreased, according to the advertising investments monitoring by Admosphere.

In March 2012, the advertisers have used the Internet display advertising space in the amount of 393 million CZK, according to list of prices values. Month- to-month increase in investments was nearly 12 %. The leader is Telefónica O2 Czech Republic with purchase of Internet display advertising in the amount of 10.6 million CZK. The data source: Project AdMonitoring, carried out by MEDIARESEARCH for the Association of Internet Advertising.

More than a third of Czech households use the Internet access on two or more computers. The most popular is connection via wi-fi and the most used browser is Internet Explorer. Information is based on Structural exclusive continual research (SEKV), which MEDIARESEARCH carries out for the Association of Internet Advertising.

In February 2012 the advertisers have used Internet advertising space in the amount of 348 million CZK according to list of prices values. Month-to-month increase in investments was nearly 50 %. The leader is Tchibo that purchased Internet display advertising in the amount of 12.2 million CZK. The data source: Project AdMonitoring, carried out by MEDIARESEARCH for the Association of Internet Advertising.