We carry out technologically
and methodologically extensive
and complex research projects.
We create innovative technology for electronic
media audience measurement and provide
the analytical tools and support for it.
We offer the complete service
of a reputable research agency.
We bring answers to your questions with our long
and deep experience and knowledge in the collection,
analysis and interpretation of data.
We give a detailed overview
of advertising placements.
We bring an integrated and structured
overview of advertising, monitored
across the entire media sphere.
We create analytical software
to make it easy, even for us.
We are dedicated to the creation and support
of the Adwind Kite software for processing data
from media research and monitoring of advertising.
We are a research agency with a wide portfolio of products and services in the area of marketing and media research, analysis and data processing. We focus especially on methodologically and technologically demanding projects, such as electronic television audience measurement – applying the TV meter method – and Internet audience measurement, or the socio-demography of Internet users, via NetMonitor. We have developed our own technology for electronic media measurement – SimMetry™. We are dedicated to market research and data analysis and we offer the comprehensive service of a full service research agency.
News and press releases
Czech web users are not very satisfied with the quality of news. They criticise them for a sensationalist content the most, but they also complain about the media’s too commercial character and their decreasing trustworthiness.
Summer holidays are over and Internet advertising has increased again. In September, advertisers used the advertising space in the total amount of 594 million CZK which is by 43 pct more than in August.
Today an agreement was signed under which AC Nielsen Netherlands acquired a 51% share in MEDIARESEARCH. This strategic partnership will help Mediaresearch expand its high quality Czech measuring technologies and to bolster its current projects, especially in foreign markets.
Our heart is in our work. I believe that can be seen in our service and products.
I feel honoured to work together with my colleagues
from MEDIARESEARCH. People always make the difference.